Are you finding it challenging to increase awareness for your products and services? It can be really tough to get the attention and brand recognition you need with all the competition out there. But by using the right strategies, you can start building your brand and compete with your biggest competitors no matter what industry you’re in. Here are seven proven strategies that can help you get there.
Strategy #1: Search Engine Optimization (SEO)
Search engine optimization (SEO) is one of the best ways to introduce your products and services to your target market. Many consumers often turn to the search engines to conduct research and compare products before they make a purchase decision. They also tend to trust the top search results, resulting in high conversion rates.
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This is why we at Joel House put a strong emphasis on SEO. It’s one of the best ways to get in front of your best customers. And because you can target the exact keyword your audience is searching for, you can deliver a message that matches their expectations. You also get to build brand awareness since top rankings give you credibility and help establish your online presence.
Strategy #2: Content Marketing
Content marketing is an excellent way to increase awareness of your products and services. It’s a completely different approach from push marketing where you try to get in front of your audience and close the sale. The point of content marketing is to offer value before you ask for the sale. You want your prospect to consume your content and visit your website for more.
The goal is to get them into your lead funnel. This works great for awareness because your marketing strategy is all about creating value, building credibility, and establishing authority through your content. Another great thing about content marketing is the fact that it complements SEO. Great content tends to receive a lot of links naturally, and these links will boost your SEO campaign.
Strategy #3: Social Media Marketing
Social media marketing is an essential strategy for creating awareness for your products and services. As you know, the nature of social media is being able to connect with your audience. With social media, you can build engagement, foster relationships, and win over the attention of your audience with high quality posts.
If your products and services impress your social media followers, you’ll find them naturally recommending you to their network. This is a great way to grow your followers and build your brand. The challenging part of social media is to build a following from scratch and build a relationship. This can take quite a bit of time but once you make some progress, you’ll have a large audience that you’ll be able to leverage.
Strategy #4: Referral Marketing
One of the best ways to generate new customers is to leverage your existing customers to send you referrals. After all, it’s them who know the value of your products and services. There are many different ways to execute a referral marketing strategy. A simple way can be to simply follow up with customers and provide them with referral forms and templates.
You can go one step higher get them to join your affiliate program in order to earn commissions when they successfully refer a new customer. This won’t work if you expect them to come up with their own marketing material. That’s why you’ll need to put in some time and effort into creating marketing materials that they can use to refer new people.
Strategy #5: Online Advertising
There are many online advertising platforms that allow you to get in front of your target audience. The list includes Facebook Ads, Google Ads, Twitter Ads, Instagram, and more. The great thing about many of these advertising platforms is the fact that they offer advanced targeting options that really help you target the right audience. You also have many options for controlling your ad campaign costs.
In addition, many online advertising platforms like Google Ads have a remarketing feature. This is where you tag your web visitors with cookies and show your ads on other sites they visit. This is possibly the best way to create awareness of your products and services. Even if the prospect does not end up buying right away, they’ll know that you are an available option to them.
Strategy #6: Email Marketing
Email marketing is still an effective channel for staying in touch with your prospects and customers. There are many ways to use email marketing to increase awareness for your products and services. A tried and tested way is to use email to deliver quality content on a regular basis. This can be anything from links to your blog content, helpful videos, to regular newsletters.
Using a follow up email series or an optimized lead funnel can also help your prospects really understand every aspect of your products and services. You can send follow up emails that help educate prospects about your products/services, your business process, the competition, and anything else they might need to know. This gets them moving towards becoming a customer and remembering you as an option in the top of their minds.
Strategy #7: Strategic Partnerships
It can be really challenging to prove that you’re credible, trustworthy, and authoritative. But these challenges can be handled much easier by forming strategic partnerships with other businesses. For example, if you are promoting a specific pet product, it makes sense to partner up with doggy day care centers, veterinarians, and dog trainers.
Strategic partnerships allow you to leverage the relationships that your partners have already established with their customers. This means that they’ll be more likely to make a purchase, spread the word, and become a loyal customer. This strategy really comes down to working with the right partners, providing them with strong incentives, and providing them with the right marketing material to present their customers.
These seven strategies are some of the proven ways to increase awareness of your products and services. You should execute one strategy at a time if you’re just starting out. However, you should understand that utilizing multiple strategies tend to generate better results. And of course, there are many other strategies that can help you reach your business goals, so stay curious about learning if you’re serious about building a strong brand.