Each year, there’s a release of brand new technologies. Also, the existing ones become better and help an individual to make their lives easier. And this is a reality for every year. Having said that, the objective of online marketing has always been to garner maximum sales and audience attention! The only alterations that will keep on happening are where the attention follows. And it is exactly what you should put your advantage to.
Every year there are new online marketing strategies and trends that become the talk-point. When you join hands with an ace online marketing service provider, you have the chance to know about these trends. Some of the important trends for 2019 are as follows:
- The AI (Artificial Intelligence) Trend
Most people today talk about AI, and there are very few people who understand the same. You can think of this concept as a cluster of computers that can evaluate things at a faster pace. They can follow the market patterns and consumer behavior based on the data. You have the chance to make use of AI for a set of tasks such as understanding the database and offering valuable insights to the team.
For instance, you can also make the most of AI to come across prospects that look similar to your existing consumers or even scan through the social media conversations to offer you with real-time insight on the market players.
- The Chatbots Will Become Popular
The chatbots are expected to grow as a popular trend in 2019. For a set of unknown reasons, businesses have been slightly slow in adopting the chatbot trend until 2018. However, the market report shows that by 2022, the chatbots will allow the companies to save more than $8 billion annually. The chatbots can assist in the customer service tasks and also sync it with multiple systems to answer customer queries that come in a loop.
The bots can also help to warm prospects, make appointments and also help in making buys. Even the ways in which bots are communicating are changing. Today, the chatbots make use of emojis that renders the communication a human touch.
- The Local Influencer Marketing
Though influencer marketing isn’t a brand new topic, the main focus today is on the influencers. Till such time you can operate a huge global brand or even an e-commerce brand, the scopes are that your marketing is going to be a local attempt.
It can be perfect for the influencer to endorse the service or the product to their fans. But still, it might just be short-lived. You can try and partner with a local influencer and place a long-term promotion and campaign. You can go ahead and make your list of the best influencers that the market has.
Furthermore, also keep a check on Instagram, Facebook, YouTube, Twitter and other platforms for influencers. Start following them and then try and know about the brand. Gradually you can start a conversation and use it to your benefit.
These are the three critical trends that will gain prominence in 2019. You can research the trends to arrive at the best digital marketing strategy.