If you have a business website, you need to consider SEO! It is important for your target audience to visit your site. And you also need to tap to untapped markets. Your website is the online reference that most people want to check out, the moment they hear about you. Even, you should rank well for the relevant keywords.
Today, SEO is one of the essential parts of a marketing strategy. According to a Business 2 Community report, about 89% of your consumers start their purchasing process with the search engine. Additionally, the organic search generates as much as 51% of online visitors. It is true for both B2C and B2B websites.
Is your website generating ample online organic traffic? If it’s not, there could be many reasons. One of the leading causes is poor SEO, that doesn’t allow customers to find your website online. If you have well-written content that’s crisp and to the point and still facing online visibility issues, you need to try out smart SEO tips. Discussed below are the best five strategies that will help you manifold.
- Shift to HTTPS
According to Google a website that has HTTPS, get a ranking boost. HTTPS stands for Secure HyperText Transfer Protocol and HTTP means HyperText Transfer Protocol. Hence, it’s an excellent choice to shift from HTTPS to HTTPS. And this shift is said to strengthen with time. In an HTTPS, the websites have increased security.
For Google security is the top priority. When online users browse the internet, Google urges that they enjoy a secure connection. However, when you are making this shift, it is essential to ensure that you opt-in for a 301 redirect for all the HTTP links. After this, you have to re-submit the site index again to Google. It gets done to resolve all the “page not found” issues.
Getting this done all by yourself is a challenge. It is crucial that you reach out to an expert SEO company for the same and follow their guidelines. Today, you also have access to SEO professionals working solo, who can get this done for you seamlessly.
- It is Important to Make Your Site Mobile Responsive
Today, responsive design has a more significant value! Simply put, a responsive website design is best defined as a site fit for more than just one screen. It means you don’t have to spend extra time to develop an individual mobile website. Today, you have the technology to create one responsive site that can fit both the laptop, desktop and the mobile screen without any hassles. A responsive mobile site has a better look on a Smartphone screen. It is easy to navigate and is user-friendly.
Today, the majority of online searches happen through mobile. Hence, it is crucial that your site fits the Smartphone screen and perform well. If not then it will affect the online visibility, and people will not get to visit your website. It means lesser brand awareness and smaller organic web traffic.
- Increase The Speed of Your Site’s Loading Times
Speed is of the essence! The average attention span of an online user is usually very less. You need to engage the audience within the first 15 to 30 seconds. And this time is inclusive of your website loading and online browsing as well. Hence, it is crucial that your website loads within three to five seconds. If you have to wait about 10 to 15 seconds long for the site to load, then you’ll lose interest. There are many ways in which you can boost the page load times. The two important ones are:
- It’s a smart call to compress your image, video, and various media files to minimize your bandwidth of the response times and web page.
- It’s Crucial to add Schema Markup to The Website
Schema MarkUp is a code on sites. Its utility is simple! It helps to provide enhanced online results for online users. Many people call this tool as structured data. It is also recognized as the rich snippets. Today, you will come across multiple kinds of schema markup. You should choose the one that best caters to your website SEO requirements.
For instance, you can opt-in for the Organization Schema MarkUp, if you want to develop brand signals. Do you want to mark your brand’s functioning hours, physical address and payment? If yes, you can opt-in for the Schema Local Business MarkUp. Always allow your SEO service provider to guide you on this.
- Manage co-occurrence in your copywriting carefully
Simply put, co-occurrence usually indicates the frequency in which the keywords appear on a web page. Today, Google searches for words with some bond that takes place repeatedly, the moment online users search for selected phrase or keywords. When there is writing co-occurrence, it is essential to ascertain the words that people type naturally in search engines, while looking for a service or product related to your business.
Hence, here’s something smart that you need to do! Simply go ahead and add the long tail keywords on the body copy, ALT, H2 and H1 tags that provide Google with an enhanced understanding of the web page. You also need to know the pages that return after every search. For this, the process of co-occurrence is important. Brands are not always equipped to address and manage this on their own. It is here that they require the assistance of an ace SEO agency.
Your website is the initial reference point online. You need to ensure that you have ample website visibility so that your existing and target customers know that you exist. SEO is the only way that can enhance your online visibility game. Since SEO is a vast subject, you need to focus on specific and vital guidelines. The five SEO strategies discussed above will help you attain your objective.